The office tower on King’s Road is a non-iconic tower, with a hyper repetitive window pattern merging with its context, it elaborates on the idea of “quiet innovation”, a motto developed with façade consultant VS-A, emphazing the improvement of simple, archetypal solutions. The façade is made of pre-assembled repetitive panels entirely built in recycled aluminium. Made-out of multiple layers, its outer one takes advantage of the material and its shape-forming process to present an extruded corrugated profile. This profile, besides reinforcing the vertical and industrial language of the façade also creates light and shadows variations during the day. But most importantly, by increasing the area of the outer layer versus the inner one, it radiates accumulated heat towards outside hence reducing the need in terms of interior climate control. This effect is reinforced by the ventilated cavity right behind the corrugated layer and the integration of ventilation slots regularly distributed along the height of the building.