ROME’S NEW TRADE FAIR - Rome, Italy
Ponte Galeria’ areas Masterplan for the realisation of the New Trade Fair of Rome.
Exhibition pavillons, directional and welcome districts.
As a precise response to the specific requests of the client to ensure the maximum flexibility in the use of display spaces, the efficient management of trade-fair activities and the simplification of building maintenance, the prject was, developed with a view to creating a simultaneously sober and balanced image through the adoption of devices aimed at enhancing the expressive power of the individual technological components. The hub of the complex is the headquarters, a block of glass and steel linking and providing access to the facility as a whole. The layout and architectural devices present an image based on the immediate recognisability of the individual elements, which is also necessary with a view to orientation of the public.