Pitaro Showroom

Pitaro Showroom was co-created by Baranowitz & Goldberg Architects and Pitsou Kedem Architects. Established by artisan Moshe Pitaro in 1962, and run by his daughter and son-in-law, Pitaro has been one of Israel's leading office furniture importers for over 50 years. In addition, as their passion for design and artisanship runs deep, the company developed unique manufacturing capabilities including a specialization in molded plywood furniture.

Photos by Amit Geron