A unique building in a strategic location

Composed of curved angles and surrounded by undulating balconies, New’R pays homage to Oscar Niemeyer as well as to the architecture of the 1970s French Riviera, (André Minangoy and Michel Marot’s “Marina Baie des Anges”, for example) and finally the hedonistic fantasy of Miami Beach! Sensual and multi-directional, the building is located at a pivotal point between the ‘Mail Picasso’ and the new neighbourhood currently being developed alongside the rail infrastructure. Framing and capturing the existing location, New’R embraces the site and forms a new landscape