THE ART OF LIVING. FRIGICOLL
TAOL (The Art of Living), is the first high-end appliance showroom from Frigicoll, a company with more than 50 years of experience in the sector. It is located in the midst of the Salamanca neighborhood, one of the most important commercial areas of Madrid.
The founding premise of the project was that the product should be the center of attention at all times, and treated as a work of art. To accomplish this, we designed a gallery-like space where the client can observe the products, and also enjoy the different ways in which they are exhibited.
An informal meeting space with a large LED screen is the entry point, giving glimpses of the appliances exhibited parallel to the main façade. With its large picture windows, the whole interior of the showroom serves as a kind of display case. The choice of materials and the use of backlighting and indirect lighting contribute to a sense of spectacle. There is a cultural space in the center of the room, consisting of a multi-purpose room, a tasting room and a show cooking space.
The tasting room, also used for meetings, is one of the most singular spaces in the showroom, and is separated from the main space by two large, natural-fiber curtains. The show cooking area is an innovative space created so that clients can see the products in use by professional chefs.
The team has aimed to create an unforgettable shopping experience via a cozy, exquisite and relaxing atmosphere in a space that is both industrial and contemporary in feel. This has been achieved thanks to meticulous lighting design as well as the use of materials such as wood, brass, iron, and lacquered glass.