New Materials for a Smart City
Milano Design Week 2017
Curated by Material ConneXion Italia with the patronage of the Municipality of Milan, the event gives visitors an overview on cutting edge material innovation for the creation of smart cities. Art Direction by Alessandro Boscarino.
From 4th to 9th April at Superstudio Più, Via Tortona 27.
An area of the exhibition is dedicated to the European Project Sharing Cities, supported by Horizon 2020 program, of which the Municipality of Milan is partner as well as other 36 international actors of the public and private world. The aim of the project is the realization of a "smart" District in the Porta Romana/Vettabbia area, to respond to the City’s environmental challenges and to improve the daily lives of its inhabitants.
In relation to these issues, Material ConneXion Italia CEO, Emilio Genovesi stated: “In this edition, with the presentation of the exhibition 'New Materials for a Smart City', the Materials Village project reaches a proper relationship between space dedicated to innovation/research and space available for materials manufacturers to present their products. Having in our event installations of famous designers and highly innovative projects is always very important, but we want to remember that the first inspiration of Materials Village is to enable companies to be visible in a very intense moment as Fuorisalone and allow them to create new markets. When our partner companies declare themselves satisfied with the participation to have met new business opportunities, for us it is a source of pride because it confirms that the Materials Village formula works”.
The Materials Village format, has already been successfully tested, it is structured in "houses" and "view-box" of various dimensions and typologies and each one is dedicated to a theme connected to the world of materials and processes. The fields of applications are various: textiles, architecture, interior, furniture, decorative finishes, paints and colors.
In this context, visitors will find the best innovation of the materials along with a lot of new features: from the huge installation by Patricia Urquiola Studio for 3M, to Watson, the IBM's cognitive technology, able to interact with humans in natural language.