DEDALO _ Lamborghini road monument
Visionary, Cutting edges and Pure... starting from these most important values of Lamborghini brand we’ve taken inspiration to develop the project idea of a new iconic Monument for the brand.
A series of modular panels are placed radially around the perimeter of the 2 rounds and on the surface of every panels is impressed a different figure of the same subject, that covering the round is perceived like an image in motion. If you are not in movement you can see a lot of different figure, but when you start moving, this golden bull impressed on the panels starts its movement too. The bull because is the symbol of the Lamborghini brand and is the meaning of power, strenght and endurance. Gold because is the color of succes and power. The historical evolution of Lamborghini and its values are represented on this new urban installation.