For the Sportmax Autumn Winter 2016 collection fashion show, Formafantasma designed a set up inspired by architectural elements such us cloisters and towers in medieval Giotto’s paintings.
This event is part of an ongoing collaboration of the studio with the brand that will also extend to windows design and the next fashion shows.
The design is based on a very restricted selection of materials: industrial foam, pine wood, cotton fabric and steel. The room is dominated by 4 towers of about 6 meter high, made of industrial foam in subtle and warm nuances of colors while the back is entirely covered with textile. The ‘foam towers’ are conceived not only as a scenography but also as a sound insulating element to create a sense of intimacy and warmth.
The entire fashion show has been designed based on the idea of impermanence. The industrial foam blocks have been borrowed and then re-collected by the producer at the end of the presentation to be back in the market.