GENERAL AIMS OF THE PROJECT_The general goal of the project is to design a new container that promotes and values the wine production of Valpolicella Negrar winery, considering environmental sustainability, functionality, tourist attraction and an increasing wine production in the future.
Another goal of the project is to support the concept of production with a multi-functional activity aspect, which goes beyond mere industrial production. The project also aims to use low cost manufacturing solutions along with high resistance industrial materials.
PROJECT CONCEPTS: A) Use of worn materials from the winery itself. B) Fruit storehouse switching from drying-up place to cultural / multi-functional place. C) Use of territory signs as generating lines of the project.